If 80% of all people start their new home search online, you have to give them all of the information they are looking for if you want them to come to your sales center. Here are some ways to do that:

1. Directmail a DVD or CD Rom to your interest list or database.

2. Show more content on your website BEFORE sales center launch than your competition.

3. Communicate with your interest lists frequently (minimum every 45 days) and personally via email, mail and phone.

4. Hold a private opening for online registrants only before your public opening and advertise this!

5. Offer insentives for people who to pre-register, visit your sales center or purchase a home to refer others to you.

These are in order of importance.

1. Reduce your marketing budget by 50%! You can/should leverage the animations for all your renderings for your website, brochures, direct mail, wall art.

2. There is no better way to communicate a sense of community or neighborhood.

3. Show select animations on your website. Create an emotion online NOT just a message. What would generate greater pre-launch registrations? A few paragraphs and a logo on a website? Plans and
Renderings? VR of the community, amenities and/or model home?

4. The price is finally dropping (much like websites have).

5. You can build fewer model homes. A model home costs 100 x more than an interior animation.

6. How are you going to stand out and be remembered after a family tours 5 sales centers?

7. There is no better way to generate interest for people that are too far to visit your sales center.

8. It’s alot easier to revise an animation or rendering than a topo table or traditional hand rendering.

9. Create and communicate a consistent vision of your community through narration.

10. A picture says a thousand words…how much does video communicate of your unique selling proposition.