… you can implement easily and affordably:

1. Offer some form of Rich Media experience: video, audio, more photographs/renderings. 95% of your competition aren’t … you will be noticed and remembered.
2. Put Video content first and upfront…not hidden…they are looking for it.
3. If you have some form of internet concierge or person assigned to leads generated online…track and monitor their communications. It should be frequent, personalized and offer value in return for their permission.
4. Measure, Measure, Measure…there are enough tools (google analytics, campaign manager) now to see what your response rates are for marketing initiatives and fine tune what you are doing.
5. Show something better than traditional black line floor plans and line elevations…the additional costs are minimal and you will stand out from everyone else.