If you are going to go through the time and money to build a website portal to generate advertising revenue then follow up on ALL inquiries or don’t offer the service. I’ve inquired twice via email and twice via phone to BuilderOnline’s new Sponsored Videos on their website without a single response. No wonder their reputation is what it is with the builders. Drives me nuts when companies don’t follow up with their customers.

Note to CSR managers everywhere, if you have a person responsible for exactly this function for your website…test them regularly by sending inquiries through your site. In a time where the public voice has never been so loud, a single experience like mine can cost you more than one lost sale.

Jim Warren, CEO