Over the years of developing strategies in the field of Digital Marketing solutions, We have had the opportunity to work with many of the nation’s top builders and the most creative marketing minds in the industry. As with all interactive sales center’s the biggest inhibitor is that the technology may get in the way. We quickly came to realize that applying the K.I.S. rule (Keep It Simple) was required. Simplicity in operation and navigation is critical to successfully incorporating technology in a sales center. Guests should not be made to feel intimidated by the technology, but rather invited to explore and enjoy the interactive experience.

Back to my last post … make sure you select a qualified vendor! One who has the expertise and experience to deliver proven results! Everyone knows a friend or family member who creates digital media out of their basements. This is not the time to blindly put your faith in an unproven vendor solution. Having a black screen on a wall is not the desired end result. With a qualified vendor in place, the next goal is to keep the interface navigation simple and intuitive, this has also proved to be invaluable. At the sales center a guest is not judging the creative ability of a builder or the artistic and programming power of their design team. They are judging the builder, community and homes being sold at that development.

The Experience of a well laid out presentation which clearly communicates the brand, the community and all which it has to offer is the most distinguishable memory which the guest will take with them from the sales center. The minute the guest experiences complexities or difficulties in using the display, they will back away in order to not attract attention to the fact that they are stuck. This is not a good use of technology, but rather when planning, developing and designing the display every effort should be made to incorporate technology which assists in providing an invitation to explore.

Oh Yeah… High quality visuals, video, audio should always be mandatory!! Please see www.imagenius.com